Strategy and navigation
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Fredrik Magnusson
Leader within innovation and design
Fredrik has been extremely successful in the fields of product design and innovation. Thinking outside the box, making accurate analyses and seeing the potential in all types of organisations are just some of his skills. He’s seen many companies with good ideas, as well as some whose ideas unfortunately never become a reality. He knows how difficult it is to create and lead your own innovation teams, and what it takes to dare to invest in the unknown, and prioritise correctly between day-to-day tasks and business development.