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Per has extensive experience as an intrapreneur, leader/ CEO, board member, and advisor, focusing on the transformation from “products” to smart products and services. He is the go-to expert in terms of innovation – seeing the business opportunities and the requirements for success.
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Per’s biggest achievements
- Co-founded and developed the company WirelessCar, one of the world's largest companies in connected services for vehicles. It operates services such as Volvo OnCall.
- Successfully transformed several organisations and companies from focusing on products to services/ solutions.
- Daring to travel to the United States and work as a language trainer at the age of 19, which brought about major positive personal change.
Per’s beliefs
- Have fun at work and also make sure that others are having fun — this generates the energy to move forward.
- Change management requires the support of senior management as well as commitment and a good plan.
- Leadership is about transparency and trust.
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About Per
Per has extensive experience as an intrapreneur, leader/ CEO, board member, and advisor, focusing on the transformation from “products” to smart products and services. He is the go-to expert in terms of innovation – seeing the business opportunities and the requirements for success.
He has the ability to find innovative solutions to complex challenges, in both the technical and commercial development of smart products and services, with enthusiasm, curiosity and energy.
Drawing on almost 30 years of experience, Per is well aware of every step of the process and can define the strategy and changes required for an organisation to succeed.
If you are a CEO, CDO or CTO and need an external expert perspective or want inspiration on how to devise a strategy for a new smart product or service, Per is who you want to turn to.
If you are part of a leadership team and want advice on how to implement your transformation activities to ensure the best possible outcome, Per knows how to pinpoint exactly where the challenges are hidden, provide examples, give the courage needed for developing change, and draw up a practical plan.
Per’s career began when he spent a few summers in the United States as a language-camp leader. There, he developed new skills that built his character and opened new doors.nHis studies at the University of Gothenburg and Harvard University in Boston laid the foundation for a long career within the Volvo Group, where Per acted as an intrapreneur.
Per has had the privilege to work as a manager and leader in innovation, strategy, and transformation, which usually has involved an element of new technology together with services/ aftermarket. He is also the founder of several new companies, and is an advisor and board member.
Per’s way of being, leading, and driving change – based on transparency, trust, and a belief in having fun at work – has resulted in a network that spans the globe. He regularly stays in touch with colleagues from all stages of his career, from his first job to his current — networking is key!
Change is fun, and Per’s career and leisure time follow the same pattern. Remodelling at home, the mobile office on the boat — and then also his interest in ping pong, which even gave birth to a new company in the Chalmers Ventures (a Swedish venture capital company) incubator, developing a smart ping-pong bat. Per simply sees the possibilities!
Expertise
- Business models and customer value
- Connected and smart products
- Creating a transformation plan
- Customer innovation – developing together with customers
- Go-to-market
- Hands-on tips on how to succeed with a transformation
- Innovation
- Insights from data
- Intrapreneurship – scaling new emerging businesses across Europe
- New requirements for organisations and leadership
- New skills and mindset
- Seeing value in data throughout the organisation
- Start-up / scale-up
- Strategy – ecosystems
- Strategy – Partnerships
- Transforming from product to services
